Verified author
Sachintha
Founded Intoptrend and runs its content and SEO - with a brand and communications background instead of a purely technical one.
4 yrsFounding Intoptrend
Verified author
Founded Intoptrend and runs its content and SEO - with a brand and communications background instead of a purely technical one.
Sachintha founded Intoptrend in 2022, and built the site's SEO, content strategy and monetisation from scratch - the same site you're reading this on. Before that, he spent years on the brand and communications side: as a Corporate Branding & Visual Communications Executive at MAS Holdings, and an intern art director at Isobar Sri Lanka, working on campaigns for brands like SriLankan Airlines, Nike, Lululemon and Adidas.
That background means Intoptrend's guides are built the way a brand campaign is: research the audience first, then write for them - rather than starting from a manufacturer's spec sheet. He handles the keyword research, competitor analysis and site-wide editorial standards, and personally reviews every guide before it publishes for tone, accuracy and whether it actually answers the reader's question.
Keyword and competitor research shape every guide topic before a writer starts - the same audience-first approach used on Intoptrend.
Checks tone, accuracy and whether the piece actually answers the reader's question before anything publishes.
Sets and enforces the site's editorial policy - affiliate revenue doesn't move a product up a list.
A review only earns trust if the site behind it does - that's the job I actually do here.
